The Influence of Knowledge and Risk Perception on Food Label Reading Behavior among Adolescents in Rural and Urban Areas of Bogor
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Published
31 January 2024
Keywords:
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food label reading behavior, knowledge of food labeling, risk perception
Abstract
Reading food labels is one way consumers learn about the products they buy. This study determined the influence of knowledge and risk perception on food label reading behavior among adolescents in rural and urban Bogor. This study had a cross-sectional design. Purposive sampling was used to gather 132 participants, including 66 adolescents in rural areas and 66 adolescents in urban areas. The results showed that more than half of the participants had moderate knowledge of food labeling. The knowledge of the rural and urban samples was the same. Operational risk was the most perceived risk for both the rural and urban samples. There were no significant differences in all dimensions of risk perception between rural and urban youths. The average food label reading behavior score in rural areas was higher than that in urban areas. Psychological risk perception influences food label-reading behavior in rural areas. Overall, functional risk perception influenced food label-reading behavior. Based on these results, it is necessary to increase education on the importance of food labels to build good risk perception so that food label reading behavior increases.
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Joseph, J., & Tan, S. T. (2023). Food label reading habits and their correlations with food choice motives among young consumers during the transition to the endemic phase of COVID-19. Measurement: Food, 12, 100115. https://doi.org/10.1016/j.meafoo.2023.100115
Kansal, S., Raj, A., Pedapanga, N., Worsley, A., & Rathi, N. (2023). Indian adolescents’ perceptions of packaged food and food labels–A qualitative inquiry. Appetite, 180, 106342. https://doi.org/10.1016/j.appet.2022.106342
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Maemunah, S., & Sjaaf, A. C. (2020). Hubungan antara pengetahuan gizi, kemampuan membaca label informasi nilai gizi, penggunaan label informasi nilai gizi dan frekuensi konsumsi mi instan pada konsumen Jakarta dan sekitarnya. Indonesian Journal of Health Development, 2(2), 129-136. https://doi.org/10.52021/ijhd.v2i2.65
Mahfudhin, A., & Kurnia, P. (2021). Hubungan pengetahuan dengan perilaku membaca label informasi nilai gizi pada ahli gizi di Surakarta. Ilmu Gizi Indonesia, 5(1), 47-60. https://doi.org/10.35842/ilgi.v5i1.209
Mahon, D., & Cowan, C. (2004). Irish consumers’ perception of food safety risk in minced beef. British Food Journal, 106(4), 301-312. https://doi.org/10.1108/00070700410529564
Mardikaningsih, R. (2019). Pengaruh persepsi kualitas dan persepsi resiko terhadap keputusan pembelian susu formula. Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS), 1(1), 1-8. https://doi.org/10.47065/ekuitas.v1i1.7
Martini, D., & Menozzi, D. (2021). Food Labeling: Analysis, Understanding, and Perception. Nutrients, 13(1), 268. https://doi.org/10.3390/nu13010268
Melinda, A., & Farida, E. (2021). Faktor-faktor yang mempengaruhi perilaku mahasiswa fik unnes dalam membaca label informasi nilai gizi. Indonesian Journal of Public Health and Nutrition, 1(3), 491-498. https://doi.org /10.15294/IJPHN.V1I3.47863
Mhurchu, C. N., Eyles, H., Jiang, Y., & Blakely, T. (2018). Do nutrition labels influence healthier food choices? Analysis of label viewing behaviour and subsequent food purchases in a labelling intervention trial. Appetite, 121, 360-365. https://doi.org/10.1016/j.appet.2017.11.105
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Authors
HajijahR. N., & RetnaningsihR. (2024). The Influence of Knowledge and Risk Perception on Food Label Reading Behavior among Adolescents in Rural and Urban Areas of Bogor. Journal of Consumer Sciences, 9(1), 82-101. https://doi.org/10.29244/jcs.9.1.82-101
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