Millennials' Deals with Plastic: The Effect of Natural Environmental Orientation, Environmental Knowledge, and Environmental Concern on Willingness to Reduce Plastic Waste
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Published
13 August 2022
Keywords:
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environmental knowledge, environmental concern, environmental attitude, natural environmental orientation, willingness to reduce plastic waste
Abstract
To maintain environmental sustainability can be managed and resolved by changing human behavior, especially by reducing plastic waste. This study investigated whether natural environmental orientation, environmental knowledge, environmental concern, and environmental attitude affect the extent to which millennials avoid or reduce the purchase of single-use plastic tableware, food with plastic packaging, and plastic water bottles called Willingness to Reduce Plastic Waste (WRPW). This study used quantitative using the purposive sampling method. Data collection techniques using online questionnaires were sent to respondents with criteria for educated millennial Muslims at Islamic universities in East Java, Central Java, and West Java. The survey was conducted for three months and obtained 369 respondents. The questionnaire is processed by using SEM analysis with Smart PLS. The results show that environmental knowledge provides a direct and an indirect effect on willingness to reduce plastic waste through environmental attitude. Meanwhile, environmental concern has no direct effect on willingness to reduce plastic waste, yet it has an indirect effect through environmental attitude. This research implies that concern for the environment is not necessarily accompanied by the willingness to reduce the use of plastic. However, adequate knowledge about the environment can increase the willingness to reduce the use of plastic among millennial generations who prioritize logical thinking and adapt to their knowledge.
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Genovaite, L., & Mykolas, S. P. (2019). The importance of environmental knowledge for private and public sphere pro-environmental behavior: modifying the Value-Belief-Norm theory. Sustainability 11(12), 3324. doi: https://doi.org/10.3390/su11123324
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Gifford, R., & Nilsson, A. (2014). Personal and social factors that influence pro-environmental concern and behaviour: A review. International Journal of Psycholog, 49, 141–157. doi: https://doi.org/10.1002/ijop.12034
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2011). Multivariate Data Analysis: Pearson New International Edition. Essex: Pearson Education Limited.
Hamid, P. N., & Cheng, S. T. (1995). Predicting antipollution behavior: the role of molar behavioral intentions, past behavior, and locus of control. Environment and Behavior, 27(5),679-698. doi: https://psycnet.apa.org/doi/10.1177/0013916595275004
Han, H., Lee, J. S., Trang, H. L. T., & Kim, W. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. International Journal of Hospitality Management, 75, 58–66. doi: https://doi.org/10.1016/J.IJHM.2018.03.012
Hasnah, S. H. (2014). The role of Islamic values on green purchase intention. Journal of Islamic Marketing, 5(3), 379-395. doi: https://doi.org/10.1108/JIMA-11-2013-0080
Hidalgo-Crespo, J., Coello-Piscoa, S., Reyes-Venegasa, H., Bermeo-Garayc , M., Amayad , J. L., Soto, M., & Hidalgo-Crespo, A. (2022). Understanding citizens' environmental concern and their pro-environmental behaviours and attitudes and their influence on energy use. Energy Report, 8, 103-109. doi: https://doi.org/10.1016/j.egyr.2022.01.116
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Khan, F., Ahmed, W., & Najmi, A. (2019). Understanding consumers' behavior intentions towards dealing with the plastic waste: perspective of a developing country. Resources, Conservation and Recycling, 142, 49–58. doi: https://doi.org/10.1016/j.resconrec.2018.11.020
Kim, Y., & Sejung Marina, C. (2005). Antecedents of green purchase behavior: an examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32(1), 592-599.
Klöckner's, C. A. (2013). A comprehensive model of the psychology of environmental behaviour—A meta-analysis. Global Environmental Change, 23(5), 1028-1038. doi: https://doi.org/10.1016/j.gloenvcha.2013.05.014
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Liu, P., Teng, M., & Han, C. (2020). How does environmental knowledge translate into pro-environmental behaviors?: The mediating role of environmental attitudes and behavioral intentions. Science of The Total Environment, 728, 138126. doi: 10.1016/j.scitotenv.2020.138126
Lizin, S., Van Dael, M., & Van Passel, S. (2017). Battery pack recycling: behavior change interventions derived from an integrative theory of planned behaviour study. Resources Conservation Recycling. 122, 66–82. doi: https://doi.org/10.1016/j.resconrec.2017.02.003
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Authors
Solekah N. A., Handriana T., & Usman I. (2022). Millennials’ Deals with Plastic: The Effect of Natural Environmental Orientation, Environmental Knowledge, and Environmental Concern on Willingness to Reduce Plastic Waste. Journal of Consumer Sciences, 7(2), 116-134. https://doi.org/10.29244/jcs.7.2.116-134
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