Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023

Articles

• Core Competence Development Strategy to Achieve Competitive Advantage (Case Study: Dawoon Tea)

  Rizkia Nurfrina Putri, Rizal Syarief, Yudha Heryawan Asnawi

  1

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• The Effect of Skills and Experience on The Performance of Small and Medium Enterprises With Innovation as Mediation Variable

  Dorris Yadewani, Reni Wijaya, Wahyu Indah Mursalini, Almasdi

  12

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• SME's Development: Is The Role of Women and Entrepreneurial Marketing Important? Case Study of Confection SME's in Jepara Indonesia

  Ahmad Khoirun Nasihin, Ma’mun Sarma, Jono Mintarto Munandar

  25

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• The Role of Manager Behavior in Explaining The Financial Planning and Financial Innovation of Small and Medium Enterprises

  Hadi Ismanto, Silviana Pebruary

  36

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• Green Banking Adoption Strategy (Case Study of Banks in Jabodetabek)

  Novsa Fakhira, Nimmi Zulbainarni, Megawati Simanjuntak

  49

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• Entrepreneurial Intention Among Undergraduate Students Using The Entrepreneurial Intention Model

  Wan Rasyidah Wan Nawang

  61

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• The Implementation of Digital Marketing In SME's: Opportunities and Challenges During The Covid-19 Pandemic digital marketing, Coronavirus pandemic.

  Sudarmiatin Sudarmiatin; Fitriana; Nurul Hidayati

  72

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• Brand Trust Capacity in Mediating Social Media Marketing Activities and Purchase Intention: A Case of A Local Brand That Go-Global During Pandemic

  Jenial Yusuf Ramadhani, Arum Prasasti

  81

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• The Factors Affecting Intention To Save at Indonesian Islamic Banks Using The Theory of Planned Behavior (TPB)

  Sulistiowati, Heny Kuswanti Suwarsinah, Megawati Simajuntak

  91

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• The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products

  Endy Gunanto Marsasi, Sarah Barqiah

  104

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• The Role of E-Satisfaction on Repurchase and E-Wom Intention on The Costumers of Food Products By Local Micro and Small Businesses on The Digital Platforms

  Enrico Verrell Santoso, Retno Ardianti

  118

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• The Effect of Customer Loyalty in Digital Banking Services: Role Satisfaction Factor, Customer Experience and EWOM

  Pritjahjono, Siti Jahroh, Imam Teguh Saptono

  129

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• Erigo Customer Loyalty at Shopee E-Commerce

  Prido Risnaldi, Hartoyo, Prita Prasetya

  141

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• Exploring The Impact of Perceived Greenwashing on Repurchase Intention of Green Personal Body Care Products

  Jasmine Raihana, Mustika Sufiati Purwanegara

  152

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• Purchasing Decision Behaviours of Health Insurance Products and The Determinants of Competitive Advantage

  Frans Sudirjo, Sulistiyani Sulistiyani

  163

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