Technical Assistance for MSMEs Snack Marketing in Jamuju Village, Sindulang Village, Cimanggung District, Sumedang Regency

  • Rianti Cahyani Universitas Islam Nusantara
  • Usep Kosasih Universitas Islam Nusantara
  • Yeni Sulastri Universitas Islam Nusantara
  • Tarisa Wirahma Gita Universitas Islam Nusantara
  • Raina Afiana Amanda Universitas Islam Nusantara
Keywords: design, marketing, assistance, packaging, MSMEs

Abstract

Entrepreneurship is one of the activities that can improve the economy of small communities in Indonesia. Entrepreneurial activities can be products or services through a creative business. Entrepreneurship is the right solution to provide skills to village communities. The entrepreneurial skills program carried out by students of the Islamic Nusantara University in Jamuju Village, Sindulang Village, Sumedang Regency, aims to provide assistance activities for MSMEs with typical West Java snacks that focus on product packaging and providing digital marketing skills. MSME snack products include basreng (fried meatballs), macaroni, glass chips, cassava opak, and seblak crackers. The method of implementing assistance is carried out through location surveys and training. Mentoring activities begin with a location visit to find out the problems experienced by MSME actors. The problem experienced by MSME actors is a need for more knowledge and understanding regarding product marketing. MSMEs market their products by entrusting them to stalls. Therefore, MSME marketing technical innovation is carried out. The activity continued with planning innovative digital marketing mentoring and training activities with MSME actors. Product assistance activities include updating a more attractive packaging logo as well as conducting digital marketing skills training in the form of selecting online marketing media (via Shopee), creating an account, and promoting products on a Shopee account. MSME mentoring activities last for 15 days. This activity is expected to increase sales, marketing, and productivity of Camilan MSMEs.

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Published
2023-10-31