@article{Pratiwi_Hartoyo_2014, title={ANALISIS NIAT BELI ASURANSI JIWA PADA MAHASISWA: APLIKASI THEORY OF PLANNED BEHAVIOR}, volume={7}, url={https://jai.ipb.ac.id/index.php/jikk/article/view/9998}, DOI={10.24156/jikk.2014.7.1.58}, abstractNote={<span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>The decision making to buy the life insurance product can be determined by supported attitude for the <span>intention. The purpose of this research was to analyze life insurance purchase intention of college students using <span>the application of the Theory of Planned Behavior (TPB). This research used cross sectional design and involved <span>250 college students who attended Personal Financial Management Course. Characteristics of college students <span>were measured among three dimensions that were social demography characteristics, value, and financial<br /><span>knowledge. The results indicated that the most of students had high self-respect value score but low security <span>value score. The level of financial knowledge, both subjective and objective measurement of knowledge, attitude <span>toward life insurance product, subjective norms, and perceived behavioral control were considered to be at good <span>level. Further analysis indicates that life insurance purchase intention was significantly correlated with attitudes <span>toward life insurance product (r=0,634; p&lt;0,01), subjective norm (r=0,470; p&lt;0,01), and perceived behavioral <span>control (r=0,508; p&lt;0,01). Life insurance purchase intention is influenced by the value of security and self-respect, <span>subjective financial knowledge, and attitude toward life insurance product. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></span></span&gt;}, number={1}, journal={Jurnal Ilmu Keluarga dan Konsumen}, author={PratiwiNovie Astri and Hartoyo, Hartoyo}, year={2014}, month={Jan.}, pages={58-66} }