packaged foods, purchasing behavior, type of consumers, values
Characteristics of consumers play an important role in determining the purchasing decision process, including the value and type of consumers. The purpose of this study was to analyze the effects of values and type of households on purchasing behavior of packaged foods in rural and urban areas of Bogor. This research used cross sectional design and involved 80 households who consumed packaged food; selected by random sampling at chosen study site. The result of the study revealed that households in urban area had better value of consumer than in rural area (p<0,01). Most of consumer both in urban and rural areas categorized as type of active consumer. The purchasing behavior in urban households was found higher than urban ones. Moreover, the research found a significant correlation among value of consumer, type of consumer, and purchasing behavior of packaged foods. Age of consumer, length of wife’s education, family size, and family income influenced significantly on purchasing behavior of packaged foods in rural and urban areas.
Ruwani, A., Retnaningsih, R., & Simanjuntak, M. (2014). NILAI DAN TIPE KONSUMEN RUMAH TANGGA DAN KAITANNYA DENGAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN. Jurnal Ilmu Keluarga & Konsumen, 7(1), 48-57. https://doi.org/10.24156/jikk.2014.7.1.48
Authors submitting manuscripts should understand and agree that copyright of manuscripts published are held Jurnal Ilmu Keluarga & Konsumen. The statement to release the copyright to Jurnal Ilmu Keluarga dan Konsumen is stated in Copyright Release Form. Copyright encompass exclusive rights to reproduce, to distribute, and to sell any part of the journal articles in all form and media. The reproduction of any part of this journal is allowed with a written permission from Jurnal Ilmu Keluarga dan Konsumen.
JURNAL ILMU KELUARGA DAN KONSUMEN (JIKK) Published by Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University Adress: Kampus IPB Darmaga, Bogor, West Java, Indonesia, Kodepos: 16680, email:firstname.lastname@example.org,Phone:+62-89638407413