Agrinita Dianti Puspitasari and Yeshika Alversia 2023. Barrier Factors That Affect Consumer Purchase Intention on Green Cosmetics Product: Applying Innovation Resistance Theory. Jurnal Aplikasi Bisnis dan Manajemen (JABM). 9, 3 (Sep. 2023), 728. DOI:https://doi.org/10.17358/jabm.9.3.728.