The The Influence of Self-Sufficiency, Information Seeking, and Knowledge Towards Smart Purchasing Behavior in Indonesia

  • Rana Chyntia Azzara Institut Pertanian Bogor
  • Megawati Simanjuntak Department of Family and Consumer Sciences, Faculty of Ecology, IPB University
  • Retnaningsih School of Business, IPB University
  • Yandri Department of Electrical Engineering, Tanjungpura University

Abstract

Smart purchasing behavior is a bright act of a consumer in deciding to use a product. Several studies show that consumer needs and desires contribute to purchasing behavior. This study aimed to analyze the influences of self-sufficiency, information seeking, and knowledge on smart purchasing behavior in Indonesia. There were 2100 married or working respondents with an age range of 17-60 years from which several data were generated, including self-sufficiency, information seeking, knowledge, and smart purchasing behavior. Data analysis applied Structural Equation Modelling using LISREL 8.7. The findings showed that self-sufficiency significantly influenced information seeking. Moreover, a significant positive correlation was evident between information-seeking, knowledge, and smart purchasing behavior. Governments and consumer protection institutions need to increase the quantity and quality of socialization to improve the perspective of consumer knowledge and smart purchasing behavior.

Keywords: information seeking, knowledge, self-sufficiency, smart purchasing behavior, SEM

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Published
2023-01-31
How to Cite
AzzaraR. C., SimanjuntakM., Retnaningsih, & Yandri. (2023). The The Influence of Self-Sufficiency, Information Seeking, and Knowledge Towards Smart Purchasing Behavior in Indonesia. Jurnal Aplikasi Bisnis Dan Manajemen (JABM), 9(1), 12. https://doi.org/10.17358/jabm.9.1.12