Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pupuk Anorganik (Kasus : Desa Srimulyo Dan Sukodono, Kecamatan Dampit)
Article Sidebar
Main Article Content
Abstract
Inorganic fertilizers are currently still widely used and are the main choice for farmers because they can increase crop productivity. Companies need to pay attention to consumer orientation, which is related to how to find the target market, needs and convince consumers to make a purchase. This study aims to analyze the influence of brand image, price, review, ecology, and credibility on the decision to purchase inorganic fertilizers by coffee farmers. The locations taken are Srimulyo and Sukodono villages, Dampit District, considering that the village is the largest coffee-producing village in Malang. Purposive sampling was used for sampling as many as 35 coffee farmers with the provision of using and purchasing inorganic fertilizers. The data used in the study is primary data collected through surveys with observations, interviews, questionnaires and documentation. The research uses SEM (Structural Equation Modelling) data analysis with the PLS (Partial Least Square) approach, and conducts data analysis with the help of SmartPLS 4.0 software. The results of the analysis of respondent characteristics showed that most coffee farmers were dominated by men and the level of education of farmers varied from elementary to bachelor's degree. Most of the respondents' farming experience was from 1 to 50 years with a maximum land area of 2 ha. Testing the inner model obtained a determination coefficient (R-Square) of 60.1% brand image, price, reviews, ecology, and credibility were able to explain the influence on the decision to purchase inorganic fertilizers by farmers. The results of bootstrapping data showed that brand image and ecological had a significant negative effect and reviews had a significant positive effect on the decision to purchase inorganic fertilizers. Factors that do not affect the decision to buy inorganic fertilizers are price and credibility
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The author submitting the manuscript must understand and agree that the copyright of the article manuscript must be submitted/transferred to the Journal Forum Agribisnis. This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 (CC BY-SA) International License in which the Author and Reader can copy and redistribute the material in any media or format, and remix, modify and build material for any purpose, but they must provide appropriate credit (citing articles or content), provide a link to the license, and indicate whether there is a change. If you mix, change, or create material, you must distribute your contribution under the same license as the original.
References
Ali, D., Budi, S., & Sudarma, M. (2020). Preferensi Konsumen terhadap Kedai Kopi di Kota Denpasar. Jurnal Agribisnis Dan Agrowisata, 9(3), 2685–3809. http://ojs.unud.ac.id/index.php/JAA
Alvia Nurvi Fahlevie, R., & Fikry, M. (2022). Pengaruh Harga Dan Kredibilitas Serta Brand Personality Terhadap Keputusan Pembelian Garnier Men Facial Wash. Distribusi - Journal of Management and Business, 10(2), 155–166. DOI: https://doi.org/10.29303/distribusi.v10i2.258
Andriyanty, R., & Wahab, D. (2019). Preferensi Konsumen Generasi Z terhadap Konsumsi Produk Dalam Negeri. ETHOS (Jurnal Penelitian Dan Pengabdian), 7(2), 280–296. DOI: https://doi.org/10.29313/ethos.v7i2.4694
Anggraeni, A. R., & Soliha, E. . (2020). Kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian (Studi pada konsumen Kopi Lain Hati Lamper Kota Semarang). Al Tijarah, 6(3), 96. DOI: https://doi.org/10.21111/tijarah.v6i3.5612
Anisa M.S. & Purbo J. (2023). Analisis Faktor-Faktor yang Mempengaruhi Green Purchase Intention. 7, 1–10. DOI: https://doi.org/http://doi.org/10.30762/istithmar.v6i1.33
Babcock, B. A. (1992). The Effects of Uncertainty on Optimal Nitrogen Applications. Review of Agricultural Economics, 14(2), 271. DOI: https://doi.org/10.2307/1349506
Bayu, I., Ibrahim, J. T., Bakhtiar, A., & Mufriantie, F. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Membeli Komoditi Pertanian Di Pasar Tradisional Kepanjen Malang. Jurnal Agribest, 4(2), 108–122. DOI: https://doi.org/10.32528/agribest.v4i2.3547
Effendy, L., Billah, T., & Pratama, G. (2020). Preferensi Petani Dalam Penggunaan Teknologi Jajar Legowo Pada Padi Sawah Di Kecamatan Cikedung. Jurnal Inovasi Penelitian, 1(3), 347–360. DOI: https://doi.org/10.47492/jip.v1i3.81
Elistia, E., & Nurma, A. (2023). Theory Planned Behavior Dalam Minat Beli Produk Kosmetik Organik pada Generasi Y di Jakarta. Journal 24/7: Jurnal Bisnis Dan Manajemen, 1(1), 33–52.
Hakim, L., & Saragih, R. (2019). Pengaruh Citra Merek, Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Npk Mutiara Di Ud.Barelang Tani Jaya Batam. Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 6(2), 37–53. DOI: https://doi.org/10.36987/ecobi.v6i2.4
Halim, N. R., & Iskandar, D. A. (2019). Pengaruh Kualitas Produk, Harga dan Strategi Promosi Terhadap Minat Beli. Jurnal Ilmu Dan Riset …, 4(3), 415–424. DOI: https://doi.org/https://doi.org/10.36226/jrmb.v4i3.291
Hanjani A.G., dan A. W. (2019). Minat Beli Konsumen: Dampak Green Brand dan Green Knowledge pada Perusahaan Nestle Indonesia. Jurnal Sekretaris & Administrasi Bisnis Journal Homepage, III(1), 39–50. http://jurnal.asmtb.ac.id/index.php/jsab
Jandu, I. H., Iriani, N. I., & Dyanasari, D. (2020). Analisis Faktor−Faktor Yang Mempengaruhi Produksi Kopi Masyarakat Di Kec. Dampit, Kab. Malang. Buana Sains, 19(2), 79. DOI: https://doi.org/10.33366/bs.v19i2.1750
Kartika, E., Duaja, M. D., & Gusniwati, G. (2022). Respons Tanaman Kopi Liberika Bermikoriza Di Lahan Gambut Terhadap Aplikasi Pupuk Anorganik. Jurnal AGRO 9(2), 178–192. DOI: https://doi.org/https://doi.org/10.15575/21421
Katarina Hildegardi Estriana Nino, Yosefina Marice Fallo, Werenfridus Taena, & Boanerges Putra Sipayung. (2022). Preferensi Penggunaan Pupuk Bersubsidi Petani Padi Sawah di Kecamatan Biboki Moenleu Kabupaten Timor Tengah Utara. Prosiding Seminar Nasional Pembangunan Dan Pendidikan Vokasi Pertanian, 3(1), 220–236. DOI: https://doi.org/10.47687/snppvp.v3i1.308
Khor, L. Y., Ufer, S., Nielsen, T., & Zeller, M. (2018). Impact of risk aversion on fertiliser use: evidence from Vietnam. Oxford Development Studies, 46(4), 483–496. DOI: https://doi.org/10.1080/13600818.2018.1445212
Lasfiana, E., & Elpanso, E. (2023). Pengaruh Harga, Kepercayaan, Dan Ulasan Produk Terhadap Keputusan Pembelian Secara Online Pada Tiktok Shop. Management Studies and Entrepreneurship Journal, 4(6), 7657–7667. DOI: https://doi.org/https://doi.org/10.37385/msej.v4i6.3238
Marendra, R., & Wicaksono, B. S. (2022). Pengaruh E-Wom Dan Kredibilitas Brand Terhadap Minat Pembelian Dengan Sikap Brand Sebagai Intervening. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi, 1(3), 235–252. DOI: https://doi.org/https://doi.org/10.61930/jebmak.v1i3.18
Merliana Aryanti Soi Mau, Mardit Nikodemus Nalle, Agustinus Nubatonis, & Boanerges Putra Sipayung. (2022). Analisis Keputusan Penggunaan dan Tingkat Kepuasan Petani terhadap Pupuk Bersubsidi di Kecamatan Insana Utara Kabupaten Timor Tengah Utara (Studi Kasus Desa Fatumtasa). Prosiding Seminar Nasional Pembangunan Dan Pendidikan Vokasi Pertanian, 3(1), 1–17. DOI: https://doi.org/10.47687/snppvp.v3i1.293
Munandar Febrinda Annisa, Bayu Krisnamurti, & Burhanuddin. (2023). Persepsi Generasi Muda Tentang Pertanian Organik dan Pengaruhnya Terhadap Minat Berwirausaha. Forum Agribisnis, 13(1), 110–120. DOI: https://doi.org/10.29244/fagb.13.1.110-120
Mutmainah, I., Marwanti, S., & Agustono. (2022). Pengaruh Citra Merek, Harga, Dan Digital Marketing Terhadap Keputusan Pembelian Produk Roti Kecil di Kota Surakarta. Agrista, 10(4), 114–115.
Nadisha Ghassani, & Suyono. (2021). Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kacang Edamame Oleh Konsumen Rumah Tangga Pada Pasar Swalayan. Forum Agribisnis, 11(2), 167–181. DOI: https://doi.org/10.29244/fagb.11.2.167-181
Nasution Muhammad Ridwan, Yusmaidar Sepriani, Rizal, K., & Badrul A. D. (2023). Analisis Pengaruh Jenis, Kuantitas, Dan Harga Pupuk Terhadap Keputusan Pembelian Pupuk Pada Petani Sawit Di Desa Kampung Dalam Kecamatan Bilah Hulu Kabupaten Labuhanbatu Analysis. Jurnal Pertanian Agros, 25(3), 53–54. DOI: https://doi.org/http://dx.doi.org/10.37159/jpa.v25i3.3285
Nugraha Putri Jefri., et al. (2021). Teori Perilaku Konsumen. In PT. Nasya Expanding Management. PT. Nasya Expanding Management.
Purnomo, Prastika Adelia dan Rita Nurmalina. (2024). Keputusan Pembelian Dan Determinan Yang Mempengaruhi Ekuitas Merek Madu Kemasan Madurasa. Forum Agribisnis, 14(1), 72–83. DOI: https://doi.org/https://doi.org/10.29244/fagb.14.1.72-83
Puspita, C. M., & Budiatmo, A. (2020). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Pada Rocket Chicken Wolter Monginsidi Di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 9(3), 268–275. DOI: https://doi.org/10.14710/jiab.2020.28079
Putri, C. A., Anwarudin, O., & Sulistyowati, D. (2019). Partisipasi Petani Dalam Kegiatan Penyuluhan Dan Adopsi Pemupukan Padi Sawah Di Kecamatan Kersamanah Kabupaten Garut. Jurnal Agribisnis Terpadu, 12(1), 103. DOI: https://doi.org/10.33512/jat.v12i1.5538
Putri, V. N. A., & Gunawan, J. (2020). Niat Adopsi dan Preferensi Konsumen terhadap Produk Baru Pupuk Mini Size untuk Petani Kecil. Jurnal Sains Dan Seni ITS, 9(1). DOI: https://doi.org/10.12962/j23373520.v9i1.50487
Rahayu Ria R, Roswaty, & Try Wulandari. (2024). Pembelian Pupuk Non Subsidi Pt Rudi. 7, 5500–5511. DOI: https://doi.org/https://doi.org/10.31004/jrpp.v7i2.27673
Saputra, G. R., & Roswaty, R. (2020). Pengaruh Bauran Pemasaran 4P terhadap Keputusan Pembelian Pupuk Eceran di Toko Tani Makmur Pagar Alam Sumatera Selatan. Jurnal Nasional Manajemen Pemasaran & SDM, 1(2), 32–45. DOI: https://doi.org/10.47747/jnmpsdm.v1i2.125
Sari, M. B., & Soebiantoro, U. (2022). Pengaruh Kualitas Produk, Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Produk Teh Gelas Di Kota Surabaya. Ekombis Review: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 851–858. DOI: https://doi.org/10.37676/ekombis.v10i2.2663
Sativa, R. D. O., Ibrahim, J. T., & Sutawi, S. (2021). Analysis of taking decision of farmers in choosing rice cultivars: Case of pakel district, Tulungagung, Indonesia. E3S Web of Conferences, 226. DOI: https://doi.org/10.1051/e3sconf/202122600037
Savitri, S. A., & Erdiansyah, R. (2019). Pengaruh Citra, Kredibilitas dan Kemampuan Komunikasi Beauty Vlogger Terhadap Keputusan Pembelian Produk Make-Up Maybelline (Studi Kasus Tasya Farasya). Prologia, 3(1), 267. https://doi.org/10.24912/pr.v3i1.6250
Sukrianto et all. (2023). Persepsi Dan Preferensi Petani Tanaman Hias terhadap Penggunaan Pengkilap Daun ( Leaf-Shine ) Studi Kasus.
Suman, S. (2021). Do Agro-Inputs’ Brands Affect the Buying Decision Process of Farmers: A Comprehensive Study. Indian Journal of Agricultural Research, 55(2), 207–211. DOI: https://doi.org/10.18805/IJARe.A-5576
Sumaryanto, S., Widajanti, E., & Susanti, N. I. (2022). Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik Wardah. Excellent, 9(1), 93–110. DOI: https://doi.org/10.36587/exc.v9i1.1256
Wahyudi, N. A. (2021). Analisis Faktor Faktor Preferensi Konsumen Dalam Keputusan Pembelian Booth Boca. Performa, 4(5), 746–755. DOI: https://doi.org/10.37715/jp.v4i5.1694
Yusuf, R., Hendawati, H., & Wibowo, L. A. (2020). Pengaruh Konten Pemasaran Shoppe Terhadap Pembelian Pelanggan. Jurnal Manajemen Pendidikan Dan IImu Sosial, 1(2), 506–515. DOI: https://doi.org/10.38035/JMPIS
Zikria, R., & Damayanti, A. (2019). Peran Penyuluhan Pertanian Dan Preferensi Risiko Terhadap Penggunaan Pupuk Berlebih Pada Usaha Tani Padi. Jurnal Agro Ekonomi, 37(1), 79–94. DOI: https://doi.org/http://dx.doi.org/10.21082/jae.v37n1.