Analisis Strategi Bisnis Ekspor Ikan Hias Air Tawar (Kasus di PT NAE, Jakarta) Aim of Business strategy analysis toward PT NAE on this research is to identify strengthens and weaknesses of internal and extemal factors of the company and recommend alternative strategies to the company as consideration for releasing essential policy related on fresh water ornamental fish business. Based on analysis through input matrix obtained scores above the average of 2,5, those are 2,545 for IFE and 2,651 for EFE. The scores show that PT NAE was enabling in using its internal strength and overcome its internal weakness to gain business opportunities and avoid treats.
Based on analysis through matching matrix with SWOT, SPACE, IE and Grand Strategy analysis, result as altematives strategy was produced. The altemative strategies are product development and market penetration. Final step is making priority on recent altemative strategy. Based on as PM analysis. product development is being the 1st strategy to be implemented, and market penetration is being the 2nd.
General description on implementing product development is to maintain consumer image toward fresh water omamental fish product and hold product quality and service. General description on market penetration is by doing prornotion strategy optimally to preserve rnarket share of company on targeted country.
The auotonomy of the fisherrmen comunities to prepare of the oil is important to be developed, where it would help them to decrease the dependence of oil. Another hand, source of alternative energy available in the coastal area. So, to socialized the energy alternatif for them should use andragogy approach The literature study focuses on what learning theory suitable for adult, and what the kind of altemative energy could be improve for them. The study show that student centered learning is suitable for adult, and the kinds of alternative energy could be improve for fisherrmen communities were: thrifty charcoal stove, Pl TM, biodiesel, dan solar energy.
Oriental Fish is one of the pottential fisheries commodity, which is contribute devisas for the country. Palmas Omatipinis is one of the new introduction arlifidal fish in Indonesia. Thats why we should know the feasibility analysis as a plan to develop in Oannaga Fish Culture.
The study shows that fanning of Palmas Omatipinis in the beginning level process at Darmaga Fish Culture, feasible to be develop in tenn of maril.et aspect, technique aspect, managerial aspect and finansial aspect. The result given by discount rates 4 % I periode for scenario 1, shows the NPV is Rp 39.448.333.58, Net BlC is 1,23, and IRR is 5,45 %. For scenario 2, NPV is Rp 40.783.n5,19 , Net B/C is 1,24 and IRR is 5,54 %.
The sensitivity analysis for scenario 1 shows that the business is not feasible if the price decrease to 20,7 % and hatcing rate decrease to 6,3 %. For scenario 2 business is not feasible if the price decrease to 21,3 % and hatcing rate decrease to 6,4 %
In order to realizing settled development and have the continuation, contribution of each sector of development in PDRB have to be non-stopped to be improved, among other things through optimality of development of nature resources owned. This research aim to know perfonnance, role and affect fishery and oceanic sector in Regency Kendal, so that can be fonnulated by altemative of development strategy. This research use case study method, data analyzed to use analysis of location quotient, multiplier effect and SWOT. Dl,lring period of year 1999-2003, fishery product, fishery labor, appliance catch and annada of arrest of fishery and oceanic sector in Regency of Kendal progressively mount. Pursuant to indicator of regional eamings and labor, fishery and oceanic sedor represent sedor of bases in economics in region of Regency Kendal. Thereby, fIShery and oceanic sector of Regency of Kendal able to create opportunity work to fulfill requirement of market in region and also request of market of outside region or export. This condition will enlarge current of eamings into region of Regency Kendal, so that push improvement of request socialize to do well by product of fIShery and also product of other sedor, and indirectly will improve regional eamings. Election of strategy altemative which is given high priority for development of fIShery and oceanic sedor of Regency Kendal, is do development of interpoSing of fishery and oceanic sedor with inwrought approach and have the continuation to exploited is potency of big oceanic resources, labor of-and accessibility fishery easy to got and also existence of support from local govemment of through program of construction and utilizations socialize coastal area, utilize to fulfill local requirement and also export
